3 Reasons to Visit Our Team at the AAO

Visit Bentson Copple at the AAO Annual SessionThe AAO Annual Session is one of the most highly anticipated events for the orthodontic community each year. There are so many activities, as well as networking and learning opportunities under one roof for doctors, staff and exhibitors. Just like you, we enjoy learning about new trends, advancements and the overall health of the orthodontic industry at the Annual Session. As a company, we use events such as these to increase our knowledge and, in turn, pass along this wisdom to the ortho community in articles, lectures or during our client transactions. There are three reasons you should take note of the events Bentson Copple & Associates are participating in at the AAO Annual Session (April 21 – 25) in San Diego.

    1. Opportunity for Information Sharing

The Annual Session offers many educational lectures and we are honored to share our knowledge in a variety of learning environments. Listed below are a few lectures that you may want to attend:

Practice Transition Seminar
Friday, April 21 – 8:00am – 5:30pm
The all-day Practice Transition Seminar is a tool to aid orthodontists during the challenging time of a career transition. The seminar brings together a four-person panel of transition experts to share insights for orthodontists preparing for a future transition.

Invisalign In-Booth Lecture 
Saturday, April 22 – 12:00pm – 12:50pm
Chris Bentson will be presenting an Invisalign in-booth lecture (Booth #505). The title of the lecture is “No Voodoo – How Invisalign Adds Profit to Your Practice” and its content will offer market data showing that practices are growing their business with Invisalign treatment. Seeking growth and higher profits? This presentation will offer real data and insights about how Invisalign treatment can fit into one’s practice model.

State of the Orthodontic Industry
Sunday, April 23 – 10:30am – 11:30am (Repeat Monday, April 24 – 10:30am – 11:30am)
Results for the solo and small group practice were very strong in 2016, and doctor-owners are looking to build on that in 2017. With many forces pushing and pulling to change the shape of dentistry, Chris Bentson will offer doctor-owners the knowledge to make necessary strategic decisions with present facts regarding the current market.

New Orthodontist/Resident Conference
Sunday, April 23 – 2:30pm – 4:00pm
This program, sponsored by the AAO, with keynote speaker Chris Bentson, will address the steps to follow to pursue specific orthodontic career paths or practice modalities. Following his 40-minute presentation, attendees will break into small groups for discussions. Shannon Patterson, our Director of Practice Opportunities & Orthodontic Placements, and Doug Copple will be two of many leading the discussions.

      1. Networking

Many doctors attend the meeting just for the available networking opportunities. One of the most anticipated networking opportunities is one especially for doctors seeking career opportunities. Our team will be a part of the third annual Orthodontic Career Fair.

Orthodontic Career Fair
Sunday, April 23 – 4:00pm – 5:30pm
The Orthodontic Career Fair offers the opportunity to engage face-to-face with employer representatives and discuss possible opportunities. The event will feature many companies and practices with available opportunities, such as associate positions, equity-minded associate opportunities and practices for sale.

      1. Meet Our Team Face-to-Face

Face-to-face meetings are not just preferable, but necessary for building deeper, stronger bonds with clients and maintaining productive relationships. The Annual Session provides just that. We invite all doctors to stop by the Bentson Copple & Associates Booth (#3537) any time during the Annual Session and speak with us in person. Our team will be happy to discuss plans for a potential practice valuation/appraisal, a practice transition, recruiting or any other change of orthodontic ownership. Residents and job seekers can also learn more about our placement services and career opportunities. Be sure to pick up a complimentary copy of the Bentson Copple reSource newsletter, published for all orthodontists, regardless of practice size or career stage.

Bentson Clark & Copple Releases 6th Annual Holiday Video

Our team works hard serving the orthodontic community throughout the year; however, we do have a little fun every now and then! Tag along and enjoy some of the fun and laughter with the Bentson Clark & Copple team as they embark on a musical journey through Greensboro, North Carolina.

Without further ado, we are excited to share the 2016 holiday video for your viewing enjoyment! Click here to watch Bentson Clark & Copple’s 2016 Holiday Carpool Karaoke.

New Bentson Clark & Copple Website Launched

We are excited to announce the launch of our new and improved website, www.bentsonclark.com.

The new mobile-friendly website features a modern design and an easy-to-navigate interface. Created with the user experience firmly in mind, the website has been developed using responsive design so it is compatible with today’s browsers and mobile devices to deliver a better cross-device experience.

“Bentson Clark & Copple is continuously looking for ways to deliver the best experience to our current and potential clients,” said Chris Bentson, Partner of Bentson Clark & Copple. “The website was created to allow easy access for visitors to obtain the information they need when considering the future of one’s orthodontic practice, across any device.”

Over the past few years, the Bentson Clark & Copple team has experienced growth in the Recruiting/Placement Services portion of their business. The new website provides orthodontic clients and candidates valuable resources and information regarding recruiting and placement of orthodontists who are seeking associateships, equity-minded associateships and permanent placement services.

The website also includes the following:

  • Searchable Career Opportunities – Orthodontic residents and doctors seeking career opportunities can search available practice opportunities by geographic location, type and status.
  • Helpful Resources – Browse an array of articles and consultant links for orthodontists of all career stages.
  • Bentson Clark reSource Information – Subscribe or renew one’s subscription, learn what readers and contributors are saying about the publication and read samples of past editions.
  • Blog Posts – Peruse posts offering practical, useful advice and knowledge addressing a variety of topics.

To access our new online experience, simply visit www.bentsonclark.com from your desktop or mobile device. Let us know what you think!

Equity-Minded Orthodontic Associate – Tulsa, Oklahoma

A well-established private orthodontic practice located in Tulsa, Oklahoma is seeking a full-time associate orthodontist.

Tulsa is located in the northeastern quadrant of Oklahoma along the Arkansas River has been named by U.S. News as one of “America’s Most Livable Communities”. The city has a healthy economy with a diverse business base including aerospace, telecommunications, manufacturing, high technology, healthcare, education, energy and transportation. The communities are known as the Mecca for Arts with masterpieces throughout the city. The area has an array of activities for local residents including Broadway plays and musicals, ballet, opera, beautiful river parks, fishing, kayaking and plenty of family fun activities. The Tulsa public school system is highly rated and the area is also home to several universities.

This is an excellent opportunity for an associate to practice with mentorship from a senior doctor and with a team that provides outstanding clinical care and excellent customer service to their patients in a fun environment. This is a multi-year employment opportunity that could lead to a partnership with the right candidate. The ideal candidate is available by early 2017 and eligible for Oklahoma state licensure (WREB).

To learn more about this and other available orthodontic practice opportunities for orthodontic residents and orthodontists, please forward your CV and letter of interest to Shannon Patterson, Bentson Clark & Copple’s Director of Practice Opportunities & Executive Recruiting. She can be reached via email at shannon@bentsonclark.com or via phone at 1-800-621-4664.

Click here to view additional practice opportunities available from Bentson Clark & Copple.

Chris Bentson to Speak at 2016 MKS Forum

As you may know, consolidation in the dental industry is occurring at an accelerated pace. To remain relevant and competitive, owners of both solo and small group practices should increase their level of business sophistication. Chris Bentson will be presenting this information and much more during his lecture titled, Dental Marketplace Consolidation: Effects on the Private Practice Orthodontic Owner during the MKS Forum on November 5, 2016.

Additionally, Chris will address the current pace of dentistry consolidation and its effects on today’s orthodontic practice owners. He will briefly review current trends in partnering with other orthodontists or pediatric dentists, financial and operational trend data for the specialty as well as how economic and generational trends are affecting practice owners. The goal of his 45-minute presentation is to equip attendees with the data needed to stay competitive and make strategic decisions about the future of one’s practice.

The MKS Forum will be held at the Hilton Anatole Dallas located in Dallas, Texas. To find out more information or to register for this high-sought event, please visit the official event website.

Orthodontists Give Happiness

This editorial was written by Patrice Connor, Circulation Manager of the Bentson Clark reSource, and previously published on LinkedIn.
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Money is an echo of value. – Bob Burg

I have enjoyed getting to know Bob through his books and podcasts. I have even had the pleasure of visiting with him on the phone. He is a great inspiration in many ways.

One podcast in particular, with Lisa McLeod discusses selling with noble purpose…noble purpose. I thought about that for days. Can I use the word “noble” to describe anything I do? NO! The first time I thought about it I actually laughed. Ha!

Then I thought some more. My thoughts ran from the industry, orthodontics, to our company, to my bosses, what we do, how much I admire them for their knowledge of this industry, for the way they do things, our clients (orthodontists), how hard we all work to improve the lives of these doctors during the most important times in their lives, how lucky I am to be a part of a company where its leaders use integrity in all things, my role in all of it, leading to our publication. Therein lies my task – to increase its distribution – but how? Noble, there’s that word again.

I have learned so much about orthodontists, the industry, and the education, what it takes just to attain this level of education. I have read some great articles on outstanding doctors and practices in orthodontics. Many of them do wonderful things to help so many in and out of their communities. They are creative, smart, family-oriented and of course, they love kids. Still thinking about my role in all of it.

What finally hit me is really what should have been on my mind first and foremost – my children – three girls to be exact. Two of them wore braces. My youngest it seems wore braces for her entire childhood, well actually from about 5th grade through her freshman year in high school. Her teeth were a mess. She is now 21, absolutely beautiful, with four years of college behind her and a teaching degree to be coming soon. She has an amazing smile. I will NEVER forget the day her braces came off. As I write about it and any time I think about it, I tear up. Every time. The glow of happiness, confidence and satisfaction that was in her face, all because she had an orthodontist. Noble! What a profession, to be able to give that to someone especially a child. What a gift. Yes, the gift giver is noble, as is this profession.

I can proudly say that what we have to offer is a tool to assist these doctors, these givers of happiness, in managing their practice. I can also proudly say it is the best in the industry. In any field, staying on top of trends and data is extremely important. We can help with that. Orthodontists create beauty and happiness. What a job! Our tool is an aid to help them do what they do. Maybe there is some nobility there after all.

To learn more about this tool, the Bentson Clark reSourceclick here!

A Modern Day Business Tale of David vs. Goliath: What Orthodontists Can Learn From Dollar Shave Club vs. Gillette

In 2006, Proctor & Gamble made a $56 Billion, with a “B”, investment in the razor blade market, purchasing the Gillette products and brand. With a 70% market share in the razor blade market and the advantages that Proctor & Gamble had in research and development, branding/advertising and distribution – who would or could compete with them?

Well…over cocktails at a holiday party in 2010, Michael Dubin, then 34 years old, found himself next to the father of one of his friends’ fiancée in a discussion that somehow meandered into complaining about what a rip-off $4.00 and up razors were and was there a better way. A year later, with Michael Dubin as pitchman and his now partner Mark Levine in operations, the two launched Dollar Shave Club (dollarshaveclub.com); selling razors on the internet for $1.00 plus $2.00 shipping and handling. Hardly a threat to the formidable Gillette brand that had recently launched the three blade Mach3 after spending $750 million in research and development on the product.

Dubin invested his life savings, about $35,000, to build a website that was launched in July of 2011. Working tirelessly, the early going was slow. He spent six months driving around trying to connect with media to spread the word and signed up the first 1,000 members without spending any other money. Then came the idea to create a goofy video to promote the brand and product at a cost of around $4,000, which launched in early 2012. The slightly irreverent video went viral – extolling convenience, price and featuring two cheeky slogans: “Shave Time. Shave Money.” and “Our Blades are F***ing Great.” In the two weeks following the initial YouTube post, over 12,000 new orders flowed in, and that was after the website crashed due to volume in the first hour and was down for twelve hours.

The rest is history. Dollar Shave Club gained subscribers, or as they like to call it “members,” for its razors with blades imported from Korean manufacturer Dorco. In 2015 sales surpassed $150 million and 2016 sales are on pace to surpass $200 million in razors costing about a quarter to buy and package and selling for a dollar. The punch line is this – two weeks ago Dollar Shave Club was purchased for over five times sales for one billion in cash by Unilever, Proctor & Gamble’s largest competitor.

Yes, David can take on Goliath in today’s business world. What are some takeaways from the story?

1. There are new ways to sell old products – Dollar Shave Club went to the consumer.

2. A form of guerrilla marketing is available today that can neutralize the advantages of older established brands. Dollar Shave Club content is hosted on Amazon Web Services (launched in 2006), YouTube (launched in 2007) made it easy and inexpensive to view their video, and Facebook (launched in 2004) made it possible to share the video to millions for free.

3. The established market leader could not change its model to compete. Proctor & Gamble simply wasn’t structured to drop their price on the Gillette razor line to compete with the new competitive threat. Their built-in overhead and delivery model ended up costing Gillette an 11% drop in market share to 59% of the razor market, down from a commanding 70% share in 2006.

4. Gillette essentially over-engineered the razor market. It turns out that two blades were enough to satisfy customers. After the launch of the three blade Mach3 came the five-blade Fusion from Gillette; which had a 40% premium to the Mach 3, but was met with slower than expected sales. No worries for Gillette, customers still purchased the Mach3, but the concept of more blades for more money was challenged.

5. Proctor & Gamble thought their market position was unassailable.

Questions for Orthodontic Practice Owners:

  • How are you speaking to the consumer?
  • Are you leveraging the social media products like Amazon, YouTube and Facebook to your best advantage?
  • Can you exploit your competitor’s weakness with disruptive strategy? Or, if you are met with a disruptive strategy in your market, are you able to adapt quickly?
  • Are you offering too much by over-engineering your services to meet customer needs and wants?
  • If you are the market leader in your drawing area, are you studying how the disruptions in dentistry could affect your business?

Food for thought from a modern day David and Goliath business tale.

GORP 2016: Connect With Your Future Career

The 2016 Graduate Orthodontic Residents Program (GORP) is quickly approaching and our team is excited about attending this year’s event. The meeting is being held in Ann Arbor on the University of Michigan campus, August 4-7, 2016.

If you will be attending GORP, please take the opportunity to meet with Shannon Patterson, CPR, CMSR, Director of Practice Opportunities and Anthony Copple, JD, Transition Specialist. They will be happy to answer any questions you may have regarding practice opportunities, placement services, buyer representation services and current market trends.

If you are unsure about the direction of your orthodontic career, Shannon Patterson, our Orthodontic Placement Specialist, can provide guidance with your career choices and discuss current market trends in the orthodontic industry. She will have a list of our current practice opportunities, including associate positions, equity-minded associate positions and practices for sale throughout the United States. If you have identified a practice opportunity with equity, Anthony will be available to discuss and address questions you may have regarding buyer service representation. We look forward to meeting you Michigan!